HeroPicks Capabilities

Event Configuration Matrix

Everything you can put on a HeroPicks event — the engine modes plus every add-on (sweepstakes prizes, sponsors, game questions, raiser links and more). The four engine modes stand alone or combine; each named configuration below is a preset of those dials. Use these names as a shared vocabulary when scoping an event.

Source: Weekly Kickoff, Jun 8 2026 — “a matrix of product offerings… fundraising links, sweepstakes, fundraising competitions, and games… we can combine a lot of those things.”

The four building blocks

🔗

Fundraising Link

A simple donate page (GoFundMe-style). Pick start/end dates and a couple of images — done.

Donation only
🎟️

Sweepstakes

Every donation earns an entry into a random prize drawing. A free entry (AMOE) is always available.

Prize by chance
🏆

Fundraising Competition

Every participant gets their own raiser deep link to share with their network; prizes go to whoever raises the most. The “Raiser” model — the engine behind school & youth-sports fundraisers.

Prize by effort
🎮

Game (Predictions)

Prediction questions on the event. Answering and getting them right earns extra sweepstakes entries.

Feeds the sweepstakes

Named configurations

Configuration 🔗 Link 🎟️ Sweepstakes 🏆 Competition 🎮 Game Real example
Simple Link Beyond Awareness — pick dates + images, share the link
Sweepstakes Donation = 1 entry, random draw (uniform odds)
Raiser Competition Boy Scouts / Love Pup — one link per fundraiser, top raiser wins
Raiser + Sweepstakes Junior Sun Devils — per-player links, every donation an entry, top-5 raiser prizes
Game Predictions earn entries (Merrill’s Mile)
The Gauntlet (all-in) Phoenix Gauntlet — highest compliance + technical load

Raiser deep links — the volume engine

One event → many individual fundraisers

Give every participant their own deep link (?donate=true&team=<slug>). They share it with their own network; donors land straight on that person’s page with no picker step, and every dollar is credited to them on the leaderboard.

This is what makes the high-volume plays work — school fundraisers, youth-sports teams, scouts, clubs: 17 players × their own circles raises far more than one shared link. Pair it with a Competition (top raiser wins), a Sweepstakes (every donation an entry), or both.

Add-ons — everything you can attach to an event

🎁

Sweepstakes Prizes

The random-draw rewards. Name, ARV (value), quantity and tier. Multiple winners supported. Keep aggregate value under state caps (e.g. FL/NY $5k).

🏆

Competition / Raiser Prizes

Awards for the top fundraisers (most raised). Skill/effort prizes — kept separate from the draw.

🤝

Sponsors

Sponsor logos and placements on the event page. Party-level or per-team (raiser) sponsors.

Game Questions

Prediction questions grouped into rounds. Yes/No, multiple-choice, over/under, or numeric. Each answered = 1 entry; each correct = +1.

🔗

Raiser Deep Links

A unique shareable link per participant/team. Donors land pre-selected on that raiser (no picker step). This is what lets one event spin up 20, 50, hundreds of individual fundraisers.

💵

Donation Presets & Minimum

Suggested amounts and a minimum donation. Set on the event, inherited by its challenges.

❤️

Charity / Beneficiary

Who the funds support. Linked to the event; shown on the page and used in receipts/copy.

🖼️

Branding & Images

Banner, hero and logo art, description and event dates. Drives the front-door look of the page.

🆓

Free Entry (AMOE)

The no-purchase-necessary path at free.heropicks.org. Automatically required whenever a Sweepstakes is on.

The gaming engine (kept simple, on purpose)

One rule: a correct answer earns an extra entry

If a Game has 10 questions, every entrant gets 10 “votes.” Answering a question earns an entry; getting it right doubles that question into a second entry.

Total entries = questions answered + questions correct (N + correct). No predictions → a flat 1 entry, equal odds.

Free (AMOE) entrants play and earn entries on the exact same terms — which is what keeps the sweepstakes compliant: skill changes your entries, never requires a purchase.

Compliance legend

🎟️ Sweepstakes — chance Prize awarded by random drawing. Requires a free AMOE (“no purchase necessary”); donations never change the odds.
🏆 Competition — skill / effort Prize awarded to whoever raises the most. Not a game of chance; kept legally separate from the drawing.
🎮 Game — skill modifies entries Predictions adjust how many sweepstakes entries you hold. Free entrants can play too, so it stays no-purchase-necessary.
🔗 Link — pure donation No prize, no chance. The simplest to launch and the lightest compliance footprint.